We did that in the 60s, but hardly anyone stayed with it back then.
It is hard to beat Marlboro, or Winston when at the beach, or in windy environment, or Camel filters, or Benson and Hedges menthol when you have a cold, or Pall Mall non filters when in jail.
I just don't sell or give them away.
/johnny
I remember rolling cigarettes back in the mid 1960s when they went up from 25¢ a pack to 35¢ a pack.