Well, I guess scientists have to sell ideas like everyone else these days. I dont suppose peg the bacteria back for a couple of decades, tops has as much appeal as end bacterial immunity for all time completely. No, it doesn't. But while they were at it, why not add "viagra replacement allows you to walk on water and burn fat at the same time" as well?
There is (nominally) something called scientific ethics. And when that fails there's at least scientific believeability.
Or there was, before global warming.
Oh look, this announcement is coming out of East Anglia, ground zero of the global warming hoax. What a coincidence.
Its depressing I know, but when I worked in research (and that was far more years ago now than I care to dwell upon) applications for grants from charitable foundations were already more an exercise in creative writing than scientific reality. It was also very commmon to "fix" experiments when they were teaching, and I dont just mean Bachelor's degree students either. Their peers in high powered conferences "discovered" quite a lot of things that had been pre-planted.
And I didnt even go to UEA!