Can't wait to apply this during annual performance reviews at work.
Manager: "You were predicted to really, REALLY suck at work this year."
Employee: "Yeah, but I merely sucked."
Manager: "You're right -- you get an A+ and a 15% raise."
If a manager gives one employee a diamond to polish and one employee a turd, how will he know who did a better job if all he considers is the end result?