Plus, its legal in a lot of places these days.
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Recreational pot is legal in a minority of places.
The pro pot movement never advocates moderation. Nor does it attempt to place any kind of social stigma on innapropriate use like, say, waking up and using in the morning before work or during the middle of a week day.
Alcohol manufacturers do spend millions promoting safe and moderate use. Alcohol users promote safe and moderate use as well; and also do not hesitate to point out an alcoholic or a person with alcohol addiction issues and attribute social moires upon them to discourage abuse by society as a whole. The drunk bum. Dont be like him, son.
Until pot groups/users get serious about promoting smart, moderate, and safe usage, they will continue to be easily discredited as addicts and dealers looking to addict another generation to drug slavery.
The pro pot crowd needs to grow up before it will be accepted. At this point in time there is no inkling of moderation messaging from pro potters. In fact, the messaging is the opposite: its natural, nonaddictive, and 100% safe with no issues, stigmas, nor side effects. Which is not truthful messaging.