A lack of star-power and dynasties in major media centers. Look at the NBA just prior to Magic and Bird getting drafted - pretty much the same situation as the NHL and probably worse. But bringing a charismatic superstar to LA and his arch-rival to Boston built up interest throughout the ‘80s, and the arrival of Jordan in the NBA cemented it.
*** A lack of star-power and dynasties in major media centers. Look at the NBA just prior to Magic and Bird getting drafted - pretty much the same situation as the NHL and probably worse. But bringing a charismatic superstar to LA and his arch-rival to Boston built up interest throughout the ‘80s, and the arrival of Jordan in the NBA cemented it. ***
The NHL buries Mario Lemieux in Pittsburgh, same with Jagr. Gretzky is in Edmonton until they decide to sell him to the LA Kings were Hockey didn’t matter. The NHL has been the worst run of the Big 4 sports forever. But the NFL is giving them a run for their money now.