Shrinkflation.
I hate shrinkflation.
It’s so gutless.
I was in the food wholesale business for over 3 decades.
The story was that Walmart got the modern practice of shrinking started.
They went to Folgers coffee with a retail and wholesale price already decided. Walmart does not care if suppliers make any money or not.
Folgers could not make a profit selling Walmart a one pound can of coffee at the wholesale Walmart demanded.
Folgers returned with a 13 oz can. They called it a special wrap.
Soon other food stores wanted the 13oz. can because Walmarts coffee was so much cheaper.
To this day you had better look at price per ounce when shopping at Walmart.