You are correct.
90% of Twitter’s revenues are from advertisers.
Of Biden’s 40 million Twitter followers, it was reported during Musk’s reviews, half were bots.
They help build consensus by creating “trending news”.
Cia brainwashing stuff
That is exactly the issue.
On a truly business standpoint, all these social media platforms depend on advertisers to make money. Businesses either sign-up to advertise for clicks or views. Ideally, the advertiser sets the demographic, but after that one really has no idea what is happening to properly gauge ROI.
Twitter, Meta, etc. have no motivation to remove the ‘bots.’ They make their money off the price per click or view. The average user or consumer does not pay to be on these platforms. These platforms make money through advertisers using the platform.
It amazes me how many small businesses get sucked into spending lots of money and never know exactly where their money is getting spent. How many clicks are from ‘bots?’ How many comments are from meaningless bots that cost them money?
How many of those ‘bots’ are actually Twitter itself defrauding the advertiser?
So, from a business to business sale Musk has legit concerns. A bot hoping on an advertisers thread and engaging with comments can cost a business thousands of dollars. All of which end up in Twitter’s pocket.
Quite a nice racket eh?