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".... it doesn't look like there's going to be a new crop."

Demographics as also "deals". Farmers? Crops? Consider that the Ukraine was being carved up "in advance":

The Stealth Take-over of Ukrainian Agricultural Land
The truth about corporations taking over Ukrainian agricultural lands
Why Does China Own So Much of Ukraine?
Аgricultural companies, farms and agriculture land (farmland) for sale in Ukraine
Sale agricultural lands and farmland for foreigner on Ukrainian laws
Russian Oligarch Seizes 400,000 Acres of Ukrainian Farmland, Owners Say
BlackRock launches Ukraine Development Fund together with the Ukrainian government
BlackRock Chief Says Investors Ready To 'Flood' Ukraine
Ukraine's other land grab - Ukraine is the breadbasket of Europe, and its land is changing hands.
Zelensky complicit in corporate takeover of Ukraine
US taxpayers pay the war bills, private firms get the profits.
War and Theft: The Takeover of Ukraine's Agricultural Land

That last citation is interesting as one reads: "The report identifies many prominent investors, including Vanguard Group, Kopernik Global Investors, BNP Asset Management Holding, Goldman Sachs-owned NN Investment Partners Holdings, and Norges Bank Investment Management, which manages Norway's sovereign wealth fund. A number of large US pension funds, foundations, and university endowments are also invested in Ukrainian land through NCH Capital – a US-based private equity fund, which is the fifth largest landholder in the country."

While YouTube monetized videos by "content creators" (many located in the United States) have been promoted, these are the chump change compared to the mega "war profiteering."

The big profiteering is being arranged, as above. The big profiteering isn't of interest to so many with passionate voices. But Ukraine is for sale. As 'war porn' is monetized, but on a much larger scale.

"...a 2001 moratorium on the sale of land to foreigners had always represented an obstacle to unrestrained privatisation. As post-Maidan governments turned again to the IMF for financing, aid was conditioned on a series of land reforms that would finally allow foreign corporations to acquire vast tracts of the country's farmland. In 2020, Zelenskyy gave in to the IMF's demands and finally repealed the moratorium. 'Agribusiness interests and oligarchs will be the primary beneficiaries of such reform,' said Olena Borodina of the Ukrainian Rural Development Network. 'This will only further marginalise smallholder farmers and risks severing them from their most valuable resource.' But the World Bank could barely contain its excitement, gushing: 'This is, without exaggeration, a historic event.' Even though the new law isn't set to come into force until next year, US and Western European agrobusinesses have already bought up millions of hectares of Ukraine's farmland — with 10 private companies reportedly controlling most of it."
In "The whole Ukraine goes for sale - massive profit opportunities being created by the war' -- July 17, 2023
Source: https://moderndiplomacy.eu/2023/07/17/the-whole-ukraine-goes-for-sale-massive-profit-opportunities-being-created-by-the-war/

There is a lot of "big international money" which stands to lose, as things aren't going as the neocons of the Obama-Biden-Clinton gang and their money handlers had thought would turn out.