Sooner or later they are going to realise they have priced themselves right out of business.
The vast majority of people simply can NOT afford the prices of new vehicles.
My non expert opinion is that the car business is unsustainable in its current form.
Go, for fun, compare farm equipment and parts. The family farm is getting squeezed hard.
I could afford it—but why waste the money?
A fair price is probably half.
“My non expert opinion is that the car business is unsustainable in its current form.”
The UAW has killed the auto industry.