AT&T was doing the same thing, I remember the corporate motor homes that would pull up to college campuses and openly not want to talk to whites.
Before people learned to keep their intentions hidden the Texas Employment Office would openly tell you that this or that job was looking for non-whites only.
JFK signed the first Affirmative Action Bill in 1961.
Luckily, I am an underprivileged black homosexual transexual Native American woman with several disabilities.