Posted on 08/02/2004 7:40:24 AM PDT by Area Freeper
The lingerie retailer unveiled the "Pink" line of cotton loungewear and sleepwear targeting 18- to 22-year-olds. At the launch of the fall 2004 collection, model Alessandra Ambrosio shepherded 20 college students, who were selected from a nationwide search to be spokeswomen in university dorms.
It is Victoria's Secret's first fashion line designed specifically for college-aged women.
Ambrosio and "Team Pink" (as the college gals have been named) arrived in their new short-shorts and tank tops at the Manhattan flagship store of Victoria's Secret in pink and white Hummer limos.
The "Pink" collection is not necessarily pink, but is necessarily girlie. The line features vibrant-colored thongs, polka dot panties, tequila-blue colored T-shirt bras, and plenty of soft cotton pajamas.
The spokeswomen were selected from thousands of applications from universities across the country in a search for what the "Team Pink" recruiter, Sara Tervo, calls "our ambassadors on campus."
Tervo's criteria was not to find the sexiest or thinnest young women, but to find the ones who are "a leader on their campus – girls who everyone knows when they walk around campus."
You do know the guys will be mad if there are no pictures posted, dontcha? ;-)
I may need some visual aids for this important business story.
I love Victoria's Secrets. Hubby can't go wrong when he buys me a present from there.
pictures speak a thousand words... so where are the JPEGs?
This effort on Victoria Secret's part is laudable - in that it addresses the age old problem: "What can be done to arouse the college male?" :-)
Uh oh. My daughter is entering the university in less than two weeks and her favorite color is pink - I'm sure we'll hear and see more on this...
Unsat
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