It would be difficult to name a celebrity with a longer track-record of failure. He has produced notable flops for decades, with his (few) successes long, long ago.
He takes himself wayyyyy too seriously and the dreary, decadent Manhattan he portrays in his movies for the past couple of decades is just not appealing to or accessible for the vast majority of Americans. Just a bunch of self-indulgent neurotics congratulating themselves on their taste in wine and comparing their trust fund statements.
This film must have been done on a shoestring budget!