I have know some woman who always talk endlessly about "nice guys" most of the time, but when she tries to go out to the downtown for a major fun once in a while, she always shacks up with a 'bad boy.'
Now I know what drive her behavior.:-) If you ask women like her, they always attribute to some mystical thing men never get. They are right in a way. It is due to their menstrual cycle reacting to male pheromone. Nothing metaphysical, though.:-)
I don't believe it for a moment. The idea that women are influenced in their choice of men, by this or that odor at this or that time, is worse than quackery. It's quackery with "proof," and I suspect the intent is further to reduce humans to the status of dumb brutes.