So 46% of my fellow males find sunburned skin attactive? Oye vey!
Maybe it's like the old joke about the humpbacked, ugly, mole covered and often mistaken for Teddy Kennedy hooker in the whore house. Everytime a customer visits the establishement, the good looking hookers and the ugly gal all line up for inspection. The male customer looks at all the good looking one and then spots the very igly one and feels sorry for her. After he walks off with her, all the good looking ones whine to the madam, "Why is is ALWAYS her!"
Nope...44% just don't care.
(Sounds about right.)