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PSP street art upsets residents
PSP World ^ | 12/02/2005

Posted on 12/03/2005 2:45:33 AM PST by Panerai

Sony's apparent underground graffiti-ad campaign is rankling some citizens. While Sony has not officially endorsed the campaign, the series of identical PSP-toting graffiti characters appeared in the last few weeks in San Francisco, New York, Los Angeles, Philadelphia, and Chicago.

"Is anyone else concerned that Sony Playstation paid someone to vandalize our neighborhood to sell their latest toy," writes a Los Angeles resident. "It's quite obviously an advertisement, but when I called Playstation Consumer Services this morning, they claim to know nothing about the campaign. I guess there's just some clever youngster out here in LH that just really LOVES the PSP and wants the whole world to know about it..."


TOPICS: Computers/Internet; Miscellaneous
KEYWORDS: guerillamarketing; playstation; psp; sony; streetart

1 posted on 12/03/2005 2:45:34 AM PST by Panerai
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To: Panerai

They spray painted that on the side of a house near the park where my kids play.  Thanks a lot Sony.  Now what the hell does "PSP" stand for?

Owl_Eagle

"You know, I'm going to start thanking
the woman who cleans the restroom in
the building I work in.  I'm going to start
thinking of her as a human being"

-Hillary Clinton
(Yes, she really said that
Peggy Noonan
The Case Against Hillary Clinton, pg 55)

2 posted on 12/03/2005 2:53:16 AM PST by End Times Sentinel (In Memory of my Dear Friend Henry Lee II)
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To: Owl_Eagle
PSP = Playstation Portable


3 posted on 12/03/2005 2:58:17 AM PST by Panerai
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To: Owl_Eagle

"They spray painted that on the side of a house near the park where my kids play."

The homeowner should definately sue them. I've seen stuff like this in NYC, but it was only done on the actual street, where eventually it wore away, not on any buildings.


4 posted on 12/03/2005 3:14:44 AM PST by jocon307
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To: Panerai; Owl_Eagle

If I didn't know better, I'd say Microsoft's Xbox 360 marketing team is behind this.


5 posted on 12/03/2005 6:26:03 AM PST by martin_fierro (< |:)~)
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