Interesting stats at boxofficemojo.com, brokeback increased the theatre realease by 148 theatres but still declined 28% in sales. It's one of the most ingeniously marketed films I've ever seen, but it's probably not going to break even even with the best marketing hype ever.
Production budget
was $13mil. It has made
almost eight million.
It will probably
break even in theaters,
and maybe profit
as a DVD.
Film buffs will want a copy
for novelty sake,
and gays will want one
as a kind of memento.
If a budget's low,
almost any film
can be Corman-ed into a
small profit at least.