Second, BM was kept in minimal release because it would have fallen completely flat on its face in wide release - despite the enormous critical acclaim it has garnered from the usual suspects.
Third, BM will be put into wider release in January to coincide with the Academy Award nominations, of which it is guaranteed to get several due the critical treatment. Oscar buzz is always good for giving a film at least a week of undeserved life.
I always thought BM stood for "bowel movement".