This film was made to embarrass Texas and Fly Over country. The most often heard slur thrown at the visiting Texas Longhorn fans in Pasadena this week was something about going back to Brokeback Texas or whatever. Definitely intended to insult the "tough Texan" image. Thankfully USC got bitchslapped so all their smart azzed fans can jam it right back.
What do we (Texans) have to do with it, other than the screenwriter being from here? It's set in Wyoming.