This was part of a concerted effort by the NFL and advertisers to "target" female viewers. They've already ruined the olympics and made them unwatchable. The "competition" is secondary, and only a part of "the soap opera". If they do this to the Super Bowl, I'll have to turn in my man-card.
That being said, the one about the backyard football game when the man pile-drives the trash talking woman was quite funny. I thought it was going to be another "girl-power" commercial, till they threw in that twist.
I thought it was somewhat awkward though.