· Paula Abdul gives Randy Jackson a shave with the new Gillette Fusion razor. The "American Idol" stars were in New York on Tuesday to celebrate the launch of the new razor. (Photo: Business Wire). View Multimedia Gallery
Posted on 02/11/2006 11:24:24 AM PST by presidio9
Gillette today announced that the new Gillette Fusion and Fusion(TM) Power shaving systems for men are now available in stores. The new razors offer breakthrough technologies, including a 5-blade Shaving Surface(TM) on the front of the blade cartridge and a Precision Trimmer(TM) blade on the back. The Shaving Surface distributes force across the blades, resulting in a smoother, more comfortable shave with less irritation. The Precision Trimmer, a single blade on the back of the shaving cartridge, makes it easier for men to shave hard-to-reach areas, including sideburns and under the nose.
Consumer testing among hundreds of men revealed that Gillette Fusion and Fusion Power razors outperform the leading manual and power razors - Gillette MACH3Turbo and M3Power. Men preferred Gillette Fusion over Gillette MACH3Turbo by a margin of 2-to-1, and Gillette Fusion Power was favored over Schick Quattro Power by a nearly 3-to-1 margin.
"We are confident that people will appreciate the increased shaving closeness and comfort they experience when using new Gillette Fusion and Fusion Power," said Peter K. Hoffman, President, Global Grooming, Procter & Gamble. "These innovative razors truly represent the next level in shaving."
"Face of Fusion" Contest
To help introduce the new razors, Paula Abdul and Randy Jackson, stars of the hit television show, "American Idol," kicked off a nationwide casting call in New York City for the "face" of Gillette Fusion. Gillette, in conjunction with Ford Models, will visit 9 cities across the U.S. to select a representative "face" for the new razor.
The national winner will receive a 12-month modeling contract with Ford Models, a 2006 Dodge Charger and the chance to appear in an upcoming Gillette Fusion ad.
Ford Models' scouts will attend each event as guest judges to help Gillette find its "Face of Fusion." More information about the events, including tour dates and prize details, is available at www.faceoffusion.com.
The "Face of Fusion" contest will take place in 9 cities this spring, including:
-- Friday, March 10 Dallas, TX -- Friday, March 17 Houston, TX -- Friday, March 31 Miami, FL -- Friday, April 7 San Antonio, TX -- Friday, April 21 Phoenix, AZ -- Friday, April 28 San Diego, CA -- Friday, May 5 Atlanta, GA -- Friday, May 19 Memphis, TN -- Friday, May 26 Cincinnati, OH
The Gillette Fusion razor with two cartridges will retail for approximately $9.99, and the Fusion Power razor with one cartridge and a AAA Duracell battery will retail for approximately $11.99. A 4-pack of refill cartridges for Gillette Fusion will retail for approximately $12.00 to $13.00, and a 4-pack of Fusion Power cartridges will retail for approximately $13.00 to $14.00. Retail prices are at the sole discretion of individual retailers.
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
· Paula Abdul gives Randy Jackson a shave with the new Gillette Fusion razor. The "American Idol" stars were in New York on Tuesday to celebrate the launch of the new razor. (Photo: Business Wire). View Multimedia Gallery
I purchased one last week and I'm not happy with it. The blades are so close together, it doesn't rinse well and I get a lot of cuts- something I didn't with the Mach 3. The extra blade on the back is useless.
Note to Gillette: Fire your marketing people.
I'm™ going™ to™ trademark™ every™ word™ in™ the™ dictionary™.
Quintippio!
My Mach 3 works just fine except it gets dull too fast.
I couldn't agree more with it getting dull to quickly. I found the regular Mach 3 blades (not the Turbo) seem to perform better and are $2-$3 less per box.
I like the Quattro, abut it has the same problem you mention. My whiskers tend to be fairly thick (and I work at home so don't shave every day) and when I let it go, the whiskers get stuck in betweenthe 4 blades and it doesn't rinse well at all.
Still, I like the shave. If I am careful to rinse about 2x more often than past blades I have used, its fine. I suspect 5 blades is overboard!
Their spokesman.
The Spischack Mach 24 Razor?
This article was immediately moved to chat.
Something like that!
I guess it's my fault. I tend to send threads to chat.
Truly the biggest razor I have ever seen.
No, when it comes to me it's typically about moderator pettiness. They don't like the fact that I attack libertarians in the conservative forum.
Debatable when it comes to this particular article. Every time a razor comapny adds another razor and calls it innovtion, I would say that's news. But what is going on here is more systemic. The other day, the first article about Bush's LAX comments got chatted. So did the first article about Cindy Sheehan's incident at the SOTU.
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