--Blue Velvet
"I'll have a Pabst, please..."
Posted on 05/18/2006 11:56:48 AM PDT by raccoonradio
At first glance, it seems like selling popcorn at the opera.
Pabst Brewing Co., makers of the bargain beer Pabst Blue Ribbon, is underwriting on NPR. Pabst, a brand not immediately associated with NPR’s high-falutin’ reputation, is sponsoring broadcast programming and NPR’s online music series “All Songs Considered.”
But Pabst’s move, which earns the brand a mention on some NPR shows, might actually be an example of well-positioned, cost-effective marketing.
“Pabst Blue Ribbon (has) built this currency of hipness,” said Eric Shepard, executive editor of trade publication Beer Marketer’s Insights.
That “hipness” was built by accident as the college crowd and young urbanites rediscovered the low-priced brand, Shepard said.
By sponsoring NPR, Pabst is likely able to reach its target audience while avoiding the pushiness of traditional advertising, he added.
It could be an attempt to “quietly advance that brand image without spending a lot of money,” Shepard said.
A Pabst official said he was too busy to comment.
Pabst sponsored “All Songs Considered,” which often features indie bands, in an effort to reach young, new media-savvy consumers, said NPR spokesman Chad Campbell.
--Blue Velvet
"I'll have a Pabst, please..."
Beer snobs, coming soon.
Very well, these scum elitest can pay for their own propaganda outlet and quit demanding we pay for it.
I'm waiting for Hamms to start ads on Rush's show!
PBR was the "alternate" selected by marketing led hipsters who had a hard time finding Lone Star Beer.
We used to drink pounders all the time. The price was right- it was the cheapest.
Actually, it is not too bad, either.
I guess Paul Simon and Bob Marley are indie now...
http://www.npr.org/programs/asc/
At Fry's last weekend, it seemed that "Underground" is the new "Indie".
If you can buy it at a major retailer coast to coast then it isn't "underground" anymore. It may not be a household name but the material is out there.
Old Style was the hip cheap beer in the early 80s.
I saw someone with a can of Falstaff in the last 2 years.
I've heard that there is something called Schlitz Dark in regional distribution.
Shiner was in Texas until 90s grunge bands discovered it touring through Houston and Austin. Now it is priced as an "import".
Holy smokes. I though Falstaff was long gone. I used to drink the Sclitz Malt Liquor Bull!
"From the land of sky blue waater..."
At least it's only a music show, not the leftists "news". Sam Adams for me. Scotch Ale.
News for the prolitariate - now beer for the prolitariate. :)
And I tried it. Not up to NW micro standards, IMO.
My goal before I die is to have a dozen Dixie beers on Bourbon street with a plate of crawdads in fron to me.
...waa-aaters..."
Me too! LOL
Cheap beer fuels the live music scene. Now more than ever as gas prices have gone up.
Bars don't always realize it.
$2.75-$3.50 for a Budweiser/Bud Light and $4.50 a pint of something from a keg keep crowds from buying much.
$1-2 beers do well (even if they are on the shunned list).
And a number of these beers have been reformulated so (for better or worse) they aren't the same beer.
The only beer I could not drink...no matter how cold.
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