Jeez. Danica's going to go to NASCAR. It makes too much marketing sense not to. Women are going to eat it up when she's challenging the Good Ol Boys around the tri-oval in her hot pink Betty Crocker Tampax Ford.
Madison Avenue will not be able to keep their hands off of her. She doesn't even need to win a race (remember Anna Kournikova?). She is going to be the hottest thing on four wheels.
Two groups of people will strongly oppose it: 1) purists who remember the Richard Petty/Cale Yarbrough days and think NASCAR has already gone too Hollywood for their tastes. 2) fans of other drivers who are scared that Danica is going to hog the spotlight away from Jeff, Junior or Jimmy, etc.
Nobody's afraid she'll actually win but that isn't the point. It's all about the dollars and the dollars here are too big to pass up. Once NASCAR sold out to their sponsors, something like this was bound to happen.
It's going to happen so just lay back and enjoy it.
There are folks making a good living in NASCAR right now who have never won and probably never will win.