Americans my whole life wanted to beat the Soviets in the Olympics as they were our arch enemy. We relished in defeating them. We didn't always win but the passion to win and the desire to win and the hatred of losing was always there, in everything.
The problem I have is that we elevate these pro basketball players to god-like levels. In America we have pounded in the head of everyone that basketball is a black mans sport (as is boxing) and that their athletic prowess is superior to everyone else's, and for the most part most people believe that. Now we have Europeans and Argentinians beating us in what was supposed to be our sport dominated by the worlds best athletes.
Just because we lose doesn't mean the idea of losing isn't hateful. It may not be to Jimmy Carter and Bill Clinton but for most Americans it is.
What's really telling is here is this thread with only about 20 replies, and this is one of our big sports.
Meanwhile supposedly nobody cares about soccer in the US, but the World Cup threads each had hundreds of posts.
Kind of puts in perspective how meaningless this tournament is.