A friend of mine father was the account executive for Falstaff, so there was a refrigerator full of uncounted cans and bottles in his basement.
When I was a child, in the 50s, my mother took me and my brother to see her cousin in Riverside CA. Her husband had his entire garage full of cases of beer and he always had one in his hand. My mother kept telling us that he was a bad example and not to be mislead by him, but it didn't work. My brother and I both turned out to be beer drinkers:).