GOATWELL? WHAT kinda keyword is GOATWELL?
To get someone's goat and do it well? That failed. A little late for a 'Friday, the 13th prank'.
2. goat - a victim of ridicule or pranks
laughingstock, stooge, butt
April fool - the butt of a prank played on April 1st
dupe, victim - a person who is tricked or swindled