Why would they alienate others to cater to 5% of the population?
How would a couple of effeminate guys swooning over a car and making double entendres help sell me a car?
First, I do think there is disagreement about the commercial. The poster may have jumped the gun on the interpretation.
Second, nobody buys a car by looking at a commercial. All the commercial does is get the name out.
Third, gay men have big disposable income, are ardent consumers and buy luxury items from what I see.
And how would it alienate any reasonable person if gays were targets of advertising. Football fans are targeted for advertising. I hate football. I think it is an abominable sport but if I liked something targeted to a football fan, it would not affect my choice.
But whatever you want. Just don't expect people to get on board with this latest looney boycott.
Perhaps the portion of the population that is gay is larger than the portion of the population that is psychogically tormented and begins to organize senseless boycotts when they discover that a company markets to the portion of the population that is gay. Get a life.
You don't have to be straight to appreciate this beauty:
