The only ones who don't get it are the naifs and bumpkins. The marketing director already admitted it:
Lexus joins growing list of automakers seeking gay buyers
http://www.autoblog.com/2006/05/03/lexus-joins-growing-list-of-automakers-seeking-gay-buyers/
"Being gay myself, I'm aware of how critical the market and its income are. I've got all that hardwired into me," he says. "There's a predisposition in our community towards luxury goods, so why shouldn't Lexus be among them?"
http://www.gaybusinessworld.com/page.cfm?Sectionid=8&typeofsite=storydetail&ID=471&storyset=yes
I really don't care if they want gays to buy their autos. Watch the f**&ing commercial! They come out onto seperate driveways. We are talking about a SPECIFIC commercial and if the characters are gay. Anyone who watches it can see they are neighbors. Are they gay neighbors? That I don't know but it is clear they are NOT partners you boob.