Yet if the ads WERE targetted to gays its just simple capitalist economic sense.
Gays and lesbians have large amounts of discretionary income and for some reason seem even more fascinated with new toys and shiny things than straight people.
I would do niche advertising if I was a Lexus exec,aiming at big cities along the East and West Coasts.
I have seen and heard this canard repeated many times, and I have now become convinced that it was started and has been perpetrated by gays, just like the old "AIDS is as much a heterosexual disease as a homosexual one" nonsense from the 1980s.
I challenge you to produce a single crumb of data backing this up. From what I have seen, gays and lesbians are in low income professions, like waiters, shoe salesmen, hair dressers, and bus drivers. An extremely small minority is in show business, and this microscopic minority is not to be seen as the average for the whole group.
Study after study has shown that singles hold and acquire less wealth than heterosexual married couples, and since homos by definition cannot be happily married, they go through life in an endless series of relationships, dooming them to lifelong singlehood.