Free Republic
Browse · Search
General/Chat
Topics · Post Article

To: mware
"I don't know about that commerical but I'm not going to buy a chevy truck after seeing that commerical "This is Our Country""

That Silverado commercial generated a lot of debate among automotive marketers. Those on the left were upset because of the commercialization of King and Parks. Those on the right were upset because it portrayed the U.S. in a negative light.

Chevy still uses the same John Mellencamp lyrics but not shows different (non-controversial) visuals.

Unfortunately, auto manufacturers pay too much attention to their ad agencies, which are more interested in being provocative than selling cars.
91 posted on 11/26/2006 4:34:54 PM PST by BW2221
[ Post Reply | Private Reply | To 12 | View Replies ]


To: BW2221
That Silverado commercial generated a lot of debate

Seeing the clip of a wildfire in the commercial did it for me. It was airing a week after those five firefighters were killed in California during a forest fire.

96 posted on 11/26/2006 4:37:53 PM PST by buccaneer81 (Bob Taft has soiled the family name for the next century.)
[ Post Reply | Private Reply | To 91 | View Replies ]

To: BW2221
Yeah, Chevy is getting a lot of flack for that commercial.

Personally, I despise that song.

103 posted on 11/26/2006 4:45:03 PM PST by LdSentinal
[ Post Reply | Private Reply | To 91 | View Replies ]

To: BW2221
I saw some of the Silverado commercial, for This Is Our Country, that were positive. I think they were marketing the commercial for specific regions. Didn't care a bit for the hippy version

Weird they just showed one of the commercials

113 posted on 11/26/2006 4:54:20 PM PST by mware (By all that you hold dear... on this good earth... I bid you stand! Men of the West!)
[ Post Reply | Private Reply | To 91 | View Replies ]

Free Republic
Browse · Search
General/Chat
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson