Underwhelming Opening for 'Apocalypto'
Saturday, December 09, 2006
By Roger Friedman
AP Gibson Film Underwhelming at Box Office Mel Gibson’s "Apocalypto" had a so-so opening last night, taking in $4.9 million according to boxofficemojo.com. This probably means it will take in around $13 million for the weekend, but figures won’t be certain until Sunday afternoon. It’s not good, and it’s not terrible. But at this point it would seem that the super violent action film, told in subtitles and ancient Mayan dialect, is not going to be a cultural phenomenon. It’s simply going to come and go. Other Gibson movies from earlier in this decade have also done much, much better. "Signs" and "We Were Soldiers," each released in 2002, did $60 million and $20 million respectively on their opening weekends. ...
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