(MTV) Video Awards Seek Jolt From Crowd and Internet (hoping for anarchy and chaos?) (August 24, 2006)
Which raises the question: What if some wild fan abandons his network-designated station and rushes toward the beautiful people?He should be encouraged at all points to storm the stage and to create a television moment that people will talk about at the water cooler the next day, said Hamish Hamilton, one of the producers. Or even better, that people will download and put on YouTube the next day.
I would think that clips with several minutes worth of highlights would be good and free marketing tool for their programs. Now, having downloadable copies of entire shows, that's another matter.
The lawyers will always be one step behind the coders.
Idiots. I hate OLD media.