Maybe so. But not the way you described it. In NO, they actually LOSE $ if LSU plays in the Sugar Bowl. Not as much hotel/bar/resteraunt revenue. Baton Rouge is just an hour north. No need to spend a couple of days in the big easy. That story is the local papers every time LSU plays in the Sugar bowl.
“Maybe so. But not the way you described it. “
Good point. LSU-OSU is just a bigger TV draw. The network would have been very upset with a WVU - Missouri matchup.