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To: My Favorite Headache

The thriller, produced by Lost creator JJ Abrams and promoted with an online viral marketing campaign that captivated film fans across the world...

Stupid question: What does 'online viral marketing campaign' mean?

51 posted on 01/24/2008 8:38:48 PM PST by nutmeg (Imagine Hillary Clinton or Barack Hussein Obama as Commander-in-Chief...)

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To: nutmeg

An ad campaign that tires to use e-mails, other electronic communications to spread itself free of charge. As if the advertising message were a computer virus.

http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htm

http://www.marketingterms.com/dictionary/viral_marketing/

54 posted on 01/24/2008 9:28:46 PM PST by Cheburashka (Liberalism: a tale told by an idiot, full of sound and fury, signifying nothing.)

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To: nutmeg

I’ll wait for NetFlix on this one then.

93 posted on 01/26/2008 2:26:49 AM PST by NoCountryForLiberals

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