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Chew This Over: Munchable Ice Sells Like Hot Cakes
Wall Street Journal ^ | 1/30/08 | ILAN BRAT

Posted on 01/30/2008 7:25:07 AM PST by Born Conservative

When Kyle Burkhalter gets up in the morning, he goes into the kitchen and fixes himself a nice cup of ice.

The 24-year-old director of research for a Web site chews the ice in the car on his way to work in Atlanta. He downs two or three more cups before lunch. He orders ice from drive-thru windows and dips into the office ice machine. Sometimes, his tongue gets so numb he can barely talk to clients.

Still, he munches on. "It's something that you want to do and you think about doing on a constant basis," he says.

WSJ's Ilan Brat looks at how ice chewing is taking off and also finds himself getting hooked on the strangely addicting cold treat. Ice isn't just for chilling drinks anymore, or for packing fish and treating sprains. It's a hot snack. Some Sonic Drive-In franchises sell it in cups and in bags to go. Ice-machine makers are competing to make the best chewable ice, with names like Chewblet, Nugget Ice and Pearl Ice. One manufacturer calls the ice-loving South the "Chew Belt."

Generally, more ice is sold during the summer, but people who compulsively chew ice do so whether it's hot or cold outside. One Sonic in Texas sold 13 10-pound bags, at $1.49 apiece, in one week this month.

Sales of machines that make easier-to-chew ice jumped about 23%, to 16,673 units in 2006 from 2003, according to data from the Air-Conditioning and Refrigeration Institute. Some ice chewers, including country-music star Vince Gill, have had the machines installed in their homes.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy
KEYWORDS: bc; crushedice; ice

1 posted on 01/30/2008 7:25:08 AM PST by Born Conservative
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To: Born Conservative

Isn’t chewing ice and indication of being under-sexed?


2 posted on 01/30/2008 7:28:46 AM PST by Mr. Brightside
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To: Born Conservative

Bad habit to get into...chewing ice will crack your teeth.


3 posted on 01/30/2008 7:29:10 AM PST by ravingnutter
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To: Born Conservative

—and I thought bottled water was silly—


4 posted on 01/30/2008 7:32:14 AM PST by rellimpank (--don't believe anything the MSM tells you about firearms or explosives--NRA Benefactor)
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To: Mr. Brightside
Isn’t chewing ice and indication of being under-sexed?

I'll never forget asking that same question during a college Psych course, and having some really hot babe classmate chime in, "Yes, I heard that, too."

Still kick myself for not following up with her after class. < |:(~

5 posted on 01/30/2008 7:34:43 AM PST by martin_fierro (< |:)~)
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To: martin_fierro
She has her own website now.


6 posted on 01/30/2008 7:39:29 AM PST by Mr. Brightside
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To: Born Conservative

64oz cup of soft ice with a splash of sweet tea is great on a hot summer day in Texas. Sonic and Chicken Express have great ice for savoring.


7 posted on 01/30/2008 7:46:05 AM PST by A_Tradition_Continues (Sanitized for your protection.)
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To: Born Conservative

The obsessive compulsion to chew ice is a well documented mental disability in the pica group of mental health illnesses. It’s medical name is pagophagia.


8 posted on 01/30/2008 8:29:20 AM PST by JerseyHighlander
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To: Born Conservative
I know lots of people who chose what restaurant they are going to based on the ice.
9 posted on 01/30/2008 2:35:13 PM PST by SlapHappyPappy
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To: Born Conservative

This is great for those who are going into an Ice Age. Meanwhile they are eating dirt cookies in Haiti.


10 posted on 01/30/2008 2:36:56 PM PST by RightWhale (oil--the world currency)
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To: Born Conservative
*sniff!* I've found my people!! I'm not alone!!!

-Joan

11 posted on 01/30/2008 2:41:31 PM PST by JoanVarga ("¿Por qué no te calles?")
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To: JerseyHighlander

Yeah, but it’s my kind of crazy!

Does it count if I cover my ice with Captain n’ Coke?


12 posted on 01/30/2008 2:42:55 PM PST by JoanVarga ("¿Por qué no te calles?")
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