This ad was Laugh In funny. Unfortunately, this is not 1968 but 2008, and everybody is hyper about gays. There wasn’t anything “gay” about this ad. By using their product, an otherwise-female mom is turned into a genuine deli cook as one would find in New York. I saw it for what it was and thought it genuinely funny.
I'm glad I wasn't the only one who got that ad -- and the humor.