Yep!
I’m in the media and I understand just how important it is to control that news cycle.
Force your opponent to go on defense, control the news cycle and all his attacks on you will be barely mentioned by the media.
I was listening to Laura Ingraham’s evening radio show around 11PM last night and I think she said McCain came out and tied Obama to Fannie Mae and so on, but I haven’t seen any video of it.