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The Trouble with Operation Rushbo
The Daily Beast ^ | 03/05/09 | Nicole Wallace

Posted on 03/05/2009 1:21:27 PM PST by Big_Monkey

For a president who demanded an end to “childish things,” the campaign against Limbaugh is incredibly cynical. Former Bush communications director Nicolle Wallace on how it’s playing out in the West Wing.

I can picture it now. They’re hunkered down in Rahm Emanuel’s West Wing office watching MSNBC’s 1,089th straight hour of Rush vs. Obama coverage. Carville is on the speaker phone. Begala is wearing an appointment badge and he and Axelrod are on the couch when Gibbs strolls in: “I popped him again at my briefing today.”They are so happy that operation Rushbo is going as they planned, but they know they need to keep it fresh, so they’ve gathered to strategize about the next steps. Carville pipes in: “The media outlets will start adding Rush to their polls by this weekend. We let that happen and then we point to their polls. That’ll be better than doing another one of our own, now that this cat’s out of the bag.”

Obama relies on a villain to execute his communications strategy. It’s worked well for him, so far. Hillary Clinton was a perfect villain in the primaries.

They are so happy that we’re talking about something other than Wall Street’s “gag me with a spoon” reaction to the Administration’s economic policies.They are thrilled that the cables have gone wall to wall with Rush coverage so that no one in America will find out about the pork-filled spending bill they are about to sign. They can’t believe their good fortune. “Oh yeah, come to papa,” Axelrod says as he scans the headlines from the left wing blogs. Begala and Emanuel grin widely. “I’ve gotta go,” Emanuel says. “Figure out how to keep this thing going.”

This is one of the most able political teams in the country. Carville’s wife, Mary Matalin, likened the group of Begala, Emanuel and Carville to a “man’s knitting club,” but these guys are not knitting a sweater vest. They are making a villain. Obama relies on a villain to execute his highly effective communications strategy. Rail against an enemy, assign blame to this villain for everything that’s gone wrong in America, and then position himself as the only one with the correct skills and adequate morals to take on this villain. It’s worked well for him, so far. Hillary Clinton was a perfect villain in the primaries. Obama convinced enough Democrats that she represented “old Washington” and the tired politics of another era. He cornered her on her early Iraq vote, beat her with the change stick and then criticized her personality and questioned her likeability. Team Obama “saved” America from the Clintons. (Funny, then, that Clinton and dozens of her husband’s former advisors are now implementing all those “new” ideas.)

Then, Obama moved on to the general election. McCain didn’t make a very good villain. The whole war hero thing got in the way, so his team came up with a better villain: George W. Bush. Obama talked about President Bush so much that days would go by when he wouldn’t mention his opponent. He strode into office on a message of hope and change, but his demonization of Bush was unprecedented in focus and ferocity.

Now, instead of getting to the vital work of governing this troubled nation, they are shopping for a new villain. It’s a moment of choosing for this new president. Does he do what he promised to do in his inaugural address—demand an end to childish things? Not exactly. The White House Chief of Staff’s participation in what we now know from news reports by Politico’s Jonathan Martin to be a “coordinated” political operation is breathtaking for its audacity and its smarminess. I can think of no pursuit more childish than an Oval Office initiated food fight with a talk radio host.

But aside from diminishing the presidency and exposing a president who promised to elevate the dialogue in Washington to charges of hypocrisy, the strategy has a more serious flaw. It’s incredibly cynical. It assumes that voters are too stupid to know the difference between a talk radio host and a party’s elected leaders.

Politically speaking, Republicans are in the wilderness, and we know it. I’ve likened our status to the early weeks of an American Idol season. Many of our performances in these early months after our defeat last November will be off key and lacking in polish. But if we continue to elevate some of our rising stars, a leader will emerge. And looking at the Democrats’ gains from their bruising defeat in 2004 to their decisive victory in 2008, we have a great roadmap for our own recovery.

Nicolle Wallace was senior adviser to the McCain-Palin campaign from May to November 2008. She served President George W. Bush as an assistant to the president, director of communications for the White House, as well as communications director for President Bush's 2004 campaign.


TOPICS: Chit/Chat
KEYWORDS: bho2009; democrats; gop; limbaugh; obama; rahm; waronrush
I think Nicole Wallace is the incompetent press person that was assigned to Palin during the campaign - if not, my apologies to Ms. Wallace.

That notwithstanding, she offers some great advice here to the GOP about how to ATTACK Obama and the Whitehouse on the Limbaugh story.

1 posted on 03/05/2009 1:21:27 PM PST by Big_Monkey
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To: Big_Monkey

I don’t see any advice here. Elevate our own diamonds-in-the-rough? Sure, but do you mean on drive-by media? Riiight.

Trouble with Operation Rushbo? Not for our side. JUST. DON’T. TAKE. THE BAIT. Agree with them! Yes, we love Rush, and we could do a lot worse with you Dems painting him as our leader. Do it, Begala. Enjoy it, Carville. Eat it, Rahmbo. We don’t care. We don’t intend to distance ourselves from Rush, and he is a talk show host. We listen to him. Big Whoop.

Alinsky tactics only work if you fall for the mocking. If you own it, it backfires on the idiots who mock.


2 posted on 03/05/2009 1:28:14 PM PST by Yaelle
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To: Big_Monkey
I think Nicole Wallace is the incompetent press person that was assigned to Palin during the campaign - if not, my apologies to Ms. Wallace.

She's also rumored to have been the one doing a lot of the post-election back-stabbing.

3 posted on 03/05/2009 1:28:18 PM PST by exist
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To: Big_Monkey
The problem with turning Rush into a villain is that it will backfire on the libtards. Instead of the villain he is going to be Gary Cooper at High Noon and before the day is out there will be some a$$ kickin.

Μολὼν λάβε

4 posted on 03/05/2009 1:29:23 PM PST by wastoute (translation of tag "Come and get them (bastards)" and the Scout Motto)
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To: Yaelle
"I don’t see any advice here."

The advise is simple. This story isn't about Rush Limbaugh, it's about the cynicism and the Nixonian tactics of Obama and his administration. That is what should have been coming out of the mouth or Mr. Steele, Mr. Boehner and Mr. McConnell 15 minutes after the story first hit, not three weeks.

5 posted on 03/05/2009 1:34:49 PM PST by Big_Monkey
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To: wastoute

Free Speech HIGH NOON.



Hate speech=criticize Islam Enemy of the State=Rush WHO'S NEXT, democrat? Are you finally satisfied with political correctness and blind opprobrium? When everyone is slavish to your party and incapable of thought?
6 posted on 03/05/2009 1:47:03 PM PST by combat_boots ("In a time of universal deceit, telling the truth is a revolutionary act."Aldous Huxley)
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To: wastoute
it will backfire on the libtards

I am afraid I take exception to your use of the word "libtards". You should use the more politically correct "libholes"

Thanks and have a nice day

7 posted on 03/05/2009 1:51:45 PM PST by DCBurgess58
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To: wastoute
re: backfire on the libtards

They don't get it do they? The more libtard heads we see exploding at the mere mention of Rush the more we love him!

Looks to me like they run the risk of suffering from the law of unintended consequences, combined with the law of diminishing returns. Not a good combination!

8 posted on 03/05/2009 1:56:49 PM PST by jwparkerjr (God Bless America!)
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To: Big_Monkey
The trouble with Operation Rushbo is that Alinsky’s apprentices here apparently didn’t make a plan for what to do if the target they’re trying to freeze, personalize and polarize, instead of retreating in fright and embarrassment, simply shifts his aromatic first-hand stogie to the side of his mouth, grins, and growls, “You magnificent bastards! I read his book!
9 posted on 03/05/2009 2:11:16 PM PST by RichInOC (No! BAD Rich! (What'd I say?))
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To: Big_Monkey
For what it's worth Ms. Wallace has her eye on the two top Jewish guys who have the most public exposure in this regime ~ Axelrod and Emanuel.

Obama's 27 year old speech writer is being a very dangerous smartass by setting these two up to be the fallguys for what will quickly turn out to be a failed policy ~ the demonization of Rush Limbaugh.

10 posted on 03/05/2009 2:18:44 PM PST by muawiyah
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To: combat_boots; Big_Monkey

Obama is the first politician in America to say the US is NO GOOD.

Rush begs to differ and says truthfully that most of us LOVE America.

I love America, too. That's why I don't like Obama.

HATE ELECTED OBAMA.





11 posted on 03/05/2009 2:22:59 PM PST by Lady Jag (Believe in your heart that you're destined to do great things)
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To: Big_Monkey

Nicolle was the woman that set up the ill-fated interview with Katie Couric. She formerly worked at CBS and apparently is a friend of Couric’s.


12 posted on 03/05/2009 2:41:31 PM PST by techno
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To: Lady Jag

Excellent post & pix, LJ.


13 posted on 03/05/2009 2:46:26 PM PST by combat_boots ("In a time of universal deceit, telling the truth is a revolutionary act."Aldous Huxley)
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To: Big_Monkey

Operation Rushbo is a quagmire. When is Obama going to have 2 party talks with Rush without preconditions?


14 posted on 03/05/2009 3:20:19 PM PST by Rad_J
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To: combat_boots

I’m mad that Obama has incessantly insulted this country and actually got elected. It’s completely opposite what America was in my heart and I long for the good country we had.


15 posted on 03/05/2009 3:43:20 PM PST by Lady Jag (Believe in your heart that you're destined to do great things)
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