Sounds like a free market to me. Those with cash, buy.
It’s price gouging when they pretend that they are not associated with it.
It’s been a long standing dirty secret that the good seats are only entered in the computer long after tickets have gone on sale (some are used for promotion and some have been shuttled to scalpers).
Pink Floyd was angry in the 1970s when they were playing stadiums and realized promoters were selling thousands of tickets per show that were not accounted for in the money the band saw.