[Econservative]

Chris Core wrote to this after his axing -- it's about the ratings and the money.

Core wrote that he was not making the ratings and thus pulling in the advertising revenue to justify the company keeping him on.

Station-owning companies run nationally syndicated shows because they are cheaper than local shows and usually come with a pre-sold audience.

The problem for Core and Plante was that they weren't picked up for national syndication -- by contrast, Mark Levin was.

I don't like it either, but the marketplace demands someone who can draw -- I am glad that Fred and Brian are able to pull in the audience and make their numbers. (Chris Core mentioned this too in his piece [which ran in the WaPo].) This working of the marketplace is why I really, really resent that my tax dollars subsidise the Leftist drivel on NPR.

[GreatDaggar]

was it really because Core wasn’t bringing in ratings? I always thought he was fired because he was a 30-year veteran at WMAL and so commanded a higher salary compared to say, Chris Plante so firing Core was an easy way to cut costs.