He does seem overly concerned about the female perspective on comics.
http://www.npr.org/blogs/monkeysee/2008/10/i_blame_the_boobwindow_or_why.html
Don’t ask me why he’s so opposed to marketing to males, but he seems to have a grudge against scantily clad women in comics.
Probably because he had a daughter maybe?
Well, look at all the money comic books make from an almost exclusively male readership, and then think that the manufaturers could double that number if there was a similar female readership as well. It’s not about sexism or feminism, it’s about the possibility of making truckloads of money - who wouldn’t want to double their profits?
And, as a female comic book fan, I can back him up on that article. When you look at what girls are buying in your local comic book store, it’s almost always the Buffy/Angel comics or girl-oriented manga, where the girls’ bodies don’t ‘defy gravity and human physiology’ and the clothes they wear resemble, well, actual clothes instead of a cross between underwear and ‘ultimate wrestling’ costumes.
I don’t think he’s against marketing to males. But by and large Supergirl has always had a female audience, most female heroes that are in a standalone book don’t really appeal to guys. No matter how... enjoyable the art would be for a male audience female lead characters are generally considered to be for a female audience and teenage guys are going to get a lot of flack from their nerd friends if they catch them with Supergirl books.
This is why there’s only a handful of female lead books, with 95% of the audience being male, and most of them feeling they get enough crap for being comic book nerds without being seen with girlie books, there isn’t much market for them. BUT if they can make female characters that actually appeal to females... And that probably means making female characters that aren’t drawn to 14 year old boy fantasy specs. So really it all makes sense.