The more I think about it, and the fact that the league did authorize the design, JJ may be maneuvering for the NFL to either pay for the modification in full or share in the meeting the cost. (Somewhere north of 3 mil, btw.) So perhaps he’s not being quite a thick he seems.
But the article says the thing can be raised and will be for the U2 concert. That to me says it can’t cost much if anything, tell Jones to crank it up to 120 feet, and if it gets hit again 150.