All this is a very interesting study of pro sports, advertising and how the two interface.
Kinda the point I was trying to make.
Think about it, how much does the average NFL fan spend during the year that benefits the NFL?
Unless he has season tickets and buys the merchandise, what does a six pack per sunday add up to?
But golfers are totally the other side - clubs, balls, green fees, caddies, membership fees, and we ain’t talkin nickel and dime stuff, we’re talking some serious bucks.
Who knows? Maybe there will be a revolt against Tiger as a sponsor because the people who have those bucks are indeed the middle aged white guys using the Touch-of-Gray stuff, not high school dropouts watching skateboarding on NBC Saturday afternoon.
Interesting dynamics.
IMHO - The rules of golf and its protocols are about *honor and integrity*. Other requirements for proper dress, good course manners, self respect and courtesy to other players are a huge part of golf culture.
Those who love the game for its civilized behavior; i.e. those old, rich, retired guys & gals...TW's fall from grace will not matter - because they are not in TW's sponsors’ demographics.
New sponsors will probably include: Ambien, Viagra and Maurys Mattress