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State Hopes To Harness Power Of 'Three Wolf' Shirts [NH]
WMUR ^ | January 26, 2010 | staff reporter

Posted on 01/27/2010 2:59:44 AM PST by Daffynition

CONCORD, N.H. -- State economic officials are hoping to harness the power of a Keene, N.H., company's T-shirt that has gained some serious buzz on the Web.

The Three Wolf Moon T-shirt has spent nearly 200 days on Amazon.com's Top 100 list. The shirt, which depicts three wolves howling at a moon, gained cult status after a satirical review was posted claiming it had the ability to attract beautiful women, among other powers.

Similar reviews were posted, and demand for the shirt grew until printing company The Mountain had to work overtime to handle the spike. The state Division of Economic Development said Tuesday it is designating the shirt the official T-shirt of New Hampshire economic development.

"The Mountain's Three Wolf Moon is a true New Hampshire success story," said Steve Boucher of the Division of Economic Development. "What started off as a tongue-in-cheek take on a cool T-shirt has resulted in worldwide acclaim for a very creative and growing Granite State business."

The shirt has been worn by actor Rainn Wilson of "The Office" and Allan Hyde of "True Blood." It was also worn by the U.S. Marine's Bravo Company 1st Combat Engineer Battalion.

Boucher said an online campaign will be launched featuring local business officials and celebrities wearing the shirt. The Business Resource Center also plans to give Three Wolf Moon shirts to winners of its monthly "Innovation Rocks!" initiative, which recognizes the ingenuity of New Hampshire's innovation leaders.

Boucher said that regardless of the truth of the claims of mystical properties possessed by the shirt, he's optimistic about the effect it will have on New Hampshire's economy.

"If it can generate half of the results that Amazon shoppers are experiencing, we're in awesome shape," he said. "Every CEO should be wearing this shirt."


TOPICS: Business/Economy; Local News; Pets/Animals
KEYWORDS: threewolfmoon; tshirt
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To: Daffynition

41 posted on 01/27/2010 10:57:18 AM PST by JoeProBono (A closed mouth gathers no feet)
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To: machman

42 posted on 01/27/2010 12:53:22 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
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To: WOBBLY BOB

43 posted on 01/27/2010 12:55:51 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
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To: Daffynition

nice...that fits my daffynition.


44 posted on 01/27/2010 12:58:17 PM PST by WOBBLY BOB (ACORN:American Corruption for Obama Right Now)
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To: ZX12R; paulycy; JoeProBono; andy58-in-nh

45 posted on 01/27/2010 1:16:56 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
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To: Verbosus

46 posted on 01/27/2010 1:22:18 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
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To: Daffynition

47 posted on 01/27/2010 1:25:08 PM PST by JoeProBono (A closed mouth gathers no feet)
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To: lucky american

I know. The area from Concord south is infested. Sad.


48 posted on 01/27/2010 1:25:43 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
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To: JoeProBono
Silver Bullet (1985)
49 posted on 01/27/2010 4:19:35 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
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