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TV Ratings: Idol Races Past Olympic Coverage; Lost Holds Up
TV By the Numbers ^ | February 17, 2010 | Robert Seidman

Posted on 02/18/2010 7:57:24 AM PST by C19fan

With a six year winning streak at stake American Idol kept the streak alive, easily beating out the Olympics every half hour between 8p-10p with both adults 18-49 and total viewers. Between 8pm-10pm Idol averaged a 9.1/22 rating share with adults 18-49 and 24.64 million viewers. During that same period NBC averaged a 5.1/12 rating/share with adults 18-49 and 19.74 million but for the whole night (8p-11p) NBC averaged a 5.4/14 and 20.41 million viewers

(Excerpt) Read more at tvbythenumbers.com ...


TOPICS: Sports; TV/Movies
KEYWORDS: idol; olympics; ratings
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I would be interestin to see a per-viewer cost to NBC for airing the Olympics. Considering the price they paid it might be Romneyesque.
1 posted on 02/18/2010 7:57:24 AM PST by C19fan
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To: C19fan

Does this represent more interest in music than sports in our sedentary society?


2 posted on 02/18/2010 8:08:39 AM PST by sarasota
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To: C19fan

But, but....NBC told us that we don’t want live coverage. We want tape delayed coverage with lots of human interest stories about polar bears and gay guys who get death threats because they wear fur.

You mean....they could be wrong?!


3 posted on 02/18/2010 8:10:53 AM PST by Lee'sGhost (Johnny Rico picked the wrong girl!)
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To: sarasota

Nah,Its’because the mens and womens curling teams are
winless!(snort)


4 posted on 02/18/2010 8:12:35 AM PST by Dr. Ursus
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To: Dr. Ursus

Last night was alpine skiing, snowboarding and speed skating and USA picked up 6 medals, three of them gold.


5 posted on 02/18/2010 8:16:46 AM PST by sarasota
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To: C19fan

Do I really want to watch guys prance around on ice wearing costumes that would be seen as too gay in Frisico, or do I want to figure out why those people are stuck on the island?

Yeah, not that hard.


6 posted on 02/18/2010 8:19:07 AM PST by VanDeKoik (Iran doesnt have a 2nd admendment. Ya see how that turned out?)
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To: sarasota

No, it represents American Idol being more interesting than a puff story on the discrimination Johnny Weir faces being a wealthy figure skater.

If NBC actually showed more of the Olympics, I’d be happy. Every time I turn to the Olympics, they’re interviewing the second cousin’s neighbor of the luge sledder who died, which means I don’t get to watch Bode Miller rocket down a mountain.


7 posted on 02/18/2010 8:20:10 AM PST by Dexter Morgan
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To: sarasota

I amazed that we’re leading the medal count.


8 posted on 02/18/2010 8:20:49 AM PST by Dr. Ursus
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To: VanDeKoik
or do I want to figure out why those people are stuck on the island?

My vote is for the rerun of Gilligan's Island too.

9 posted on 02/18/2010 8:21:54 AM PST by A_Tradition_Continues (formerly known as Politicalwit ...05/28/98 Class of '98)
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To: Dr. Ursus

We’ve got some amazing winter atheletes, especially Von and Shaun White. They’ve set the bar with their innovations.


10 posted on 02/18/2010 8:23:58 AM PST by sarasota
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To: sarasota

shaun whites 2nd run on the half pipe snowboarding was quite possibly the most awesome thing i have seen in the olympics ever.


11 posted on 02/18/2010 8:25:16 AM PST by madamemayhem (defeat isn't getting knocked down, it's not getting back up)
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To: C19fan

Up to last night, I didn’t get what the big deal was about Shaun White, other than maybe his physical appearance.

Now I know. That boy just flat out defies gravity.


12 posted on 02/18/2010 8:25:34 AM PST by dfwgator
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To: Lee'sGhost

So, the Olympics are too gay and that is way it is losing to American Idol.

That’s like saying Jm J Bullock is not as big a star as Harvey Feinstein due to homophobia.


13 posted on 02/18/2010 8:27:47 AM PST by MrRobertPlant2009
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To: sarasota

Agreed.That last move by White gave me vertigo.I watched it
three times to truly appreciate the move.Vonn and Davis
also were great.


14 posted on 02/18/2010 8:27:53 AM PST by Dr. Ursus
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To: madamemayhem

I agree, those people wasting their time on American Idolatry have no idea what they missed.


15 posted on 02/18/2010 8:29:42 AM PST by dfwgator
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To: C19fan

Fox 8.8, NBC 4.5.

Funny, I distinctly remember seeing Mr. Zucker this morning saying NBC’s preliminary overnights indicated they probably had beaten Idol. Must be the same counters they used for the Bush-Kerry election night.


16 posted on 02/18/2010 8:30:15 AM PST by gnickgnack2 (QUESTION obama's AUTHORITY)
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To: Dr. Ursus

I forgot about David. First time I’ve seen him skate—and it won’t be the last! Ono skates again doesn’t he? And Von in two more events? Must get a schedule!


17 posted on 02/18/2010 8:30:51 AM PST by sarasota
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To: sarasota

The winter games are a collection of sports that have never been popular in America. If they didn’t sell it to the network bundled with the summer games (which has sports that are popular here) it probably wouldn’t even be broadcast.


18 posted on 02/18/2010 8:32:02 AM PST by discostu (wanted: brick, must be thick and well kept)
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To: C19fan

Frankly, I don’t want to see anymore darned snow or ice! Just getting to the car is an Olympic event here. The other shows don’t interest me either, but they never did anyway.


19 posted on 02/18/2010 8:33:58 AM PST by ReneeLynn (Socialism is SO yesterday. Fascism, it*s the new black. Mmm Mmm Mmm.)
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To: sarasota

I thought Vonn was going to be in five events? I just have a
daily viewing schedule and not individual athletes.


20 posted on 02/18/2010 8:36:13 AM PST by Dr. Ursus
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To: Dr. Ursus

This morning Mat Lauer mentioned two more events; perhaps those two are scheduled for today?


21 posted on 02/18/2010 8:38:09 AM PST by sarasota
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To: sarasota

Last night was so fun.I fell asleep before Shaun’s 2nd run but my husband said it was great.


22 posted on 02/18/2010 8:39:33 AM PST by fatima (Free Hugs Today :))
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To: sarasota

An excellent viewing nite.


23 posted on 02/18/2010 8:40:08 AM PST by stuartcr (Everything happens as God wants it to...otherwise, things would be different)
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To: VanDeKoik

What’s to figure on why they are on an island?


24 posted on 02/18/2010 8:40:48 AM PST by stuartcr (Everything happens as God wants it to...otherwise, things would be different)
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To: Dexter Morgan

Perhaps you should stay tuned longer?


25 posted on 02/18/2010 8:41:39 AM PST by stuartcr (Everything happens as God wants it to...otherwise, things would be different)
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To: stuartcr

Men’s freestyle skating and women’s downhill and slalom. Go USA!


26 posted on 02/18/2010 8:42:39 AM PST by sarasota
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To: sarasota

The womens downhill was really good stuff to watch.


27 posted on 02/18/2010 8:43:32 AM PST by stuartcr (Everything happens as God wants it to...otherwise, things would be different)
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To: sarasota

Today, Lindsay competes in the Super Combined, which is a run down the downhill course, combined with a run down the slalom course.

Other events are the Super-G (Super-Giant slalom essentially a downhill with a few more turns), Giant Slalom and Slalom.


28 posted on 02/18/2010 8:44:10 AM PST by hoagy62 (.)
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To: stuartcr

I didn’t realize that Von uses men’s skiis—and that other women Olympians have tried them but can’t cut it. Word is they excel on those icy conditions of yesterday. Just reach that the women’s slalom is going to be rescheduled.


29 posted on 02/18/2010 8:46:03 AM PST by sarasota
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To: sarasota

I just read she have four more events she could enter with two this week.


30 posted on 02/18/2010 8:46:13 AM PST by Dr. Ursus
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To: stuartcr

Except when that poor Swedish girl flew off the last jump, bounced a few times, then slid across the finish line...on her face. *shudder*

At least she wasn’t seriously hurt. But I’ll bet she’s feeling it this morning.


31 posted on 02/18/2010 8:46:33 AM PST by hoagy62 (.)
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To: MrRobertPlant2009

That would be funny...if it had any relation to what I said. It wasn’t the gayness that was important to my comment, it was NBC’s force feeding us puff pieces and taped events instead of showing actual live competition. They think that’s what viewers want despite repeated efforts to inform them otherwise.


32 posted on 02/18/2010 8:46:55 AM PST by Lee'sGhost (Johnny Rico picked the wrong girl!)
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To: Dexter Morgan

I stay far away from the “main” broadcast, which is all figure skating and “human interest” stories. The cable feeds tend to be good though, less cooked up drama, more sports.


33 posted on 02/18/2010 8:48:06 AM PST by discostu (wanted: brick, must be thick and well kept)
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To: dfwgator; madamemayhem
Shaun White absolutely nailed that second run. He's amazing. Fast Company has long story about his rise to fame - working class family and Shaun is a hard worker, practicing his skill and it really shows.

The XGames coverage (Spike or Verus channel) last month was much better quality than the NBC Olympics

34 posted on 02/18/2010 8:51:53 AM PST by stainlessbanner
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To: stainlessbanner

He dominates that sport as much as anyone has ever dominated a sport. It’s not even close, he was going at least ten feet higher in the air than the nearest competitor.


35 posted on 02/18/2010 8:57:31 AM PST by dfwgator
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To: C19fan

NBC pays all that money to be the sole US broadcaster of the Olympics, than won’t even show them during the daytime. What, soap operas are now some kind of sacred cow??

What a waste.


36 posted on 02/18/2010 9:04:03 AM PST by canuck_conservative
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To: madamemayhem

I don’t know why, but I am amazed this time around by the short track skating. Pretty intense stuff.


37 posted on 02/18/2010 9:11:23 AM PST by dmz
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To: dfwgator

I totally agree. He was truly amazing. I really don’t know how the things he does are even physically possibly.


38 posted on 02/18/2010 9:13:36 AM PST by retrokitten
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To: Lee'sGhost

The failure of NBC to stream the events live has cost them tons of viewership and revenue.

Nothing against taped events, broadcast them in the evening for those who wish to watch, but why wouldn’t you stream the events live with sponsorship over the net as they occur for those who want them?

Schedule the big things to be live during your broadcast times, that’s fine, but no reason not to stream everything live. And no, I don’t think needing to sign in with your ISP service provider to watch CURLING life is effective streaming.

I have Comcast as my cable provider but have no idea what my COMCAST user account is... and no I’m not going to go find out to log into your sight, I’ll just watch it by proxy through some other method or not watch at all.

Who thought that genious idea up should be shot.


39 posted on 02/18/2010 9:14:46 AM PST by HamiltonJay
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To: dfwgator

There was a show about Shaun the week before the Olympics on the National Geographic channel. It was a documentary about how he built a half pipe at 12K feet somewhere in Colorado, having blasted the snow into a valley, and then proceeded to develop the moves we saw last night.

At first, he launches himself into a huge tub of foam, until he gets the feel for the move, then takes into the half pipe proper.

Those snowboarders live a bit further out on the edge than do most of us.


40 posted on 02/18/2010 9:15:38 AM PST by dmz
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To: dfwgator

Yes, if you didn’t understand it, you’ve never seen this kid, he is not simply a PR created human interest every 4 year hype for the Olympics. Whether you like the sport or don’t, you can’t deny that this young man is amazing at what he does.


41 posted on 02/18/2010 9:16:18 AM PST by HamiltonJay
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To: HamiltonJay

I certainly became a fan last night.


42 posted on 02/18/2010 9:16:50 AM PST by dfwgator
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To: stainlessbanner

Actually his second run from a technical standpoint had more errors than his first, no doubt he pulled off a harder stunt at the finish with hardly any momentum (relatively speaking) but his first run was by far more technically clean.


43 posted on 02/18/2010 9:18:21 AM PST by HamiltonJay
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To: sarasota

I remember they were saying that they tried the men’s skiis because of the conditions. I don’t think the girls that wiped-out were using men’s skiis.


44 posted on 02/18/2010 9:18:36 AM PST by stuartcr (Everything happens as God wants it to...otherwise, things would be different)
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To: HamiltonJay

I didn’t have to do any kind of logging in for Cox. Maybe comcast is just being weenies. They should have more on the net, heck they should have more on their channels, if you go to their full day TV listing the amount of white space is pretty amazing.


45 posted on 02/18/2010 9:19:31 AM PST by discostu (wanted: brick, must be thick and well kept)
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To: hoagy62

Yeah, that had to hurt.


46 posted on 02/18/2010 9:20:16 AM PST by stuartcr (Everything happens as God wants it to...otherwise, things would be different)
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To: discostu

I personally hate all the “human interest” fluff they put into the broadcasting of olympics on TV. Those stupid little vinettes about how competitor X has some horrible event or whatever obstacle etc... Big whoop, its called LIFE, I just want to see them get out on the field of their chosen sport and perform.

The problem isn’t that they mention these things, but they make that the center of it and just overplay it to rediculousness. Vonn bruised her shin.. ok, so what, BLACK AND BLUE IS THE COLOR OF SPORTS! Several women went down during their runs that day, and every one of them fortunately got up and nearly every one will compete again. I respect these individuals as athletes, and yes I’m sure her shin hurt like hell, but hardly was she the only person showing up or competing hurt, or to have taken bad spills.

More sports, less fluff.


47 posted on 02/18/2010 9:23:50 AM PST by HamiltonJay
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To: stuartcr

They said VONN had been using mens skis most of the season if not all of this season, and that one other woman tried it and couldn’t handle them and went back to womens if memory serves.


48 posted on 02/18/2010 9:24:53 AM PST by HamiltonJay
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To: discostu
Not true, Winter Olympics would definitely be broadcast, lets face it, we have “Competitive Paintball” being broadcast anymore, there is just too much bandwidth to fill, so someone would broadcast. May not be a major network, might be a cable company like TBS or USA or ESPN, but no way would the Winter Games not get broadcast.
49 posted on 02/18/2010 9:27:27 AM PST by HamiltonJay
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To: HamiltonJay

In total agreement. But we do need to remember that figure skating and gymnastics are the ratings drivers for the Olympics, and they drive the rating by bringing in women that normally don’t watch sports. Which is why they go all lifetime network. It would be really nice they just did a guy version of the main broadcast, because when they aren’t showing the annoying lifetime junk there’s often good stuff on the main broadcast, just take that main feed and swap out more speed skating or luge every time the girl feed goes to a sob story or figure skating.


50 posted on 02/18/2010 9:28:55 AM PST by discostu (wanted: brick, must be thick and well kept)
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