Hey, I wouldn’t have spent $323 there if I didn’t think the food was good! As for yuppies, the “Bonfire of the Vanities” set are alive and well here in Massachusetts. There are even subsets of same, such as DINKS (double-income; no-kids) and those with big incomes but still living at home with mom and dad (haven’t come up with a catchy acronym for those).
If you're wondering where the people who shop @ WF get their money, why they get it from you! Either in the form of subsidized Sallie student loans, SNAP, or just good 'ole mortgage loan forgiveness.
The second point I would make is that WF is a marketing operation. They have cleverly taken basic food stuffs available at any of the major chains and re-packaged/presented to appeal to their targeted demographic: those that don't know the value (at least yet) of money.
To people who know, neither WF or TJs (both are within 2-3 miles of us) have high quality food. That title goes respectively to Costco & some of the local regional produce markets. Yes, you can buy bulk crap @ Costco - I'm talking about the gourmet sections (like prime NY steak) that charge around 1/2 the price of regular store prices.
There is one new very professionally operated produce market that siphoned off every thinking person from WF & TJ. You'd be hard pressed to spend over $20 on around 30 lbs of produce. Yes, fruit (apples, etc), high quality veggies, etc all avg under $1/lb.
That's the beauty of capitalism. For every faux WF, there are real wholesome food markets that will clean their clocks.