This card was handed to me by Tomas Gomez himself.
*
What drives me crazy is the over-use of the word “REAL”, in ad copy; especially the tired palilogy of “Real this. Real That. Real tiresome”. So called “Creatives” and Marketing Directors have been selling this one to their clients since 1994 - and it’s still being used today as if it’s actually unique and persuasive. Millions of unemployed, yet there are thousands in this industry who get paid for recycling each other’s crapola.
I have long noted that local radio advertisers ALL exhibit speech defects of one sort or another as well as being grammatically incompetent. The national advertisers mostly are just grammatically obtuse. My favorite is several ads for a chiropractic clinic. They are spoken by a female or a male voice and both have a severe problem with S. All their S sounds are exaggerated, some to an extreme. He sounds as if he is trying to get over an inability to make the sound at all. I called a health food place because the use of “for” instead of “of” reversed the meaning of what the fellow was trying to say. I was gratified that the next time I heard the ad, it had been fixed. That speaker was an immigrant, though, and actually interested in getting it right.
Then there is the Culligan Water Treatment ad. The lady says that since her water filter was installed, “I don’t have that smell, anymore...” The implied claim is interesting.
Outsourcing.
“Hello my name, is Bob. Pleasing you, to buy this yes”.
You just know, that’s what that “Peggy” credit card commercial is trying to say, but cannot. :)
This card was handed to me by Tomas Gomez himself.
To paraphase a popular song:
“Life in the fast lane, surely make you loose your mind.”
I gave up bitching about the misuse of grammar and words when I saw an editorial in the Houston Chronicle that mistakenly transposed ‘loose’ for ‘lose”.
You see it all the time, and it galls me.