A post on the NY Radio Messageboard (following is all by the person who posted it, Jon Ernst)
http://www.musicradio77.com/wwwboard/messages/379277.html
>>Posted by Jon Ernst on January 04, 2011 at 09:11:42:
In Reply to: Re: Re: Re: Gambling just announced his new time posted by Steve on January 04, 2011 at 08:26:36:
Beck might just be leaving “standard/regular” radio on his own.
He has stated very strongly that there will be *BIG* and very surprising
changes coming to him and his companies/businesses in 2011/2012.
Getting out of radio might just be one of those big changes
that he is setting out to make.
Doing his syndicated radio show is a big drain on him and his
time. When they added up everything that he has going on and
plans to have going on with future projects in 2011 AND 2012..dropping
the “standard/regular” radio show might’ve seemed like an odd option
but also a good/correct option.
Beck and his audience are all about “new media”..and the fact is
that he simply doesn’t need his radio show to do the things that
he seeks to get done...these days there are many other options
available.
Doing his radio show certainly has to involve more negatives than
postives for him these days...in terms of time, effort and just
about everything else.
If you tie in all of the older and newer advertiser boycott campaigns
that are targeted at his various shows...it might just make better business
sense to take his strongest sponsors and his audience and to try and
make the best of it all in some other ways.
Beck is now in a postion to take advantage of many interesting
opportunities and options.
Maybe Beck is going to use some of the tactics of “radical change”
to/for his own benefit.
Bigger...”brander”...better.....Beck 2012.