[Joe 6-pack]

If he can demonstrate that the safari company knowingly took him to an area they were aware had no elephants, he has a legitimate case.

Of course, proving that is going to be virtually impossible without an informant inside the tour company.

[optiguy]

If the tour company represented themselves as professionally knowledgeable and competent, and it turns out they weren’t, they could be deemed to have committed professional negligence. No insider needed.