And they are perfectly free to find 30 students whose parents are willing to pay them $1.42 an hour.
However, that’s not what we’re offering. We’re offering a reasonable wage, an almost 2:1 match of your retirement plan contributions, and health insurance that we’ll subsidize by 88% - you’ll only have to pay 12% - a third of what other companies charge.
So, do you want the job or not? I have a lot of others waiting...
Or, to put it another way, as any marketer knows, you can’t sell on value when everyone is buying on price.