Interesting shot Jack,
When they shoot off a shuttle it does go one way or another,
This one seemed to go nearly straight up.
It had a specific orbital inclination it was sent on. Here’s a great video of the launch. If you watch it you can see near the end of the video how much it has leaned over in the direction of travel.
http://www.youtube.com/watch?v=tb485IOWOfs
I’m sure people will be following it just like the last one trying to keep up with where it is.